Aurus has published a list of tasks for 2026

As Motor magazine has learned, as part of its production program for 2026, the Russian luxury car manufacturer will focus on three priority areas: improving production processes, innovation, as well as personalization and customer service.

Aurus is the first Russian luxury car brand. The cars were first presented in 2018 at the Moscow International Motor Show. Serial production started in 2021.

It is worth noting that many luxury car manufacturers have personalization departments. They accept orders from the wealthy public, who are willing to overpay for exclusive decoration.

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Meanwhile, the planned modernization of production continues at the brand’s plant in Yelabuga. Work is being carried out according to the industrialization schedule and includes preparation for the release of an updated model.