AvtoVAZ chose two names for the new Lada

Information about the registration of two names appeared in the open database of the Federal Institute of Industrial Property (FIPS) – [Retiva](https://fips.ru/publication-web/publications/document?type=doc&tab=UsrTM&id=205B2930-4FB9-4136-A90B-F02C89A331B8) and [Altra](https://fips.ru/publication-web/publications/document?type=doc&tab=UsrTM&id=DABB6228-B080-40F7-85A5-F9371D7FA779). The applications were submitted by AvtoVAZ, and the date of state registration of the trademark was December 23. Perhaps they will go to new Lada products. For example, the name is not selected for [кроссовера на базе Lada Vesta](https://motor.ru/news/lada-vesta-suv-spy-08-12-2024.htm), which AvtoVAZ is going to present in the coming year.

According to data from applications, AvtoVAZ will be able to produce a large range of products under the names Retiva and Altra. These are cars and various components, from gearboxes to seat covers, as well as toy cars. The list also includes repair, maintenance and tuning services.

Rospatent Rospatent

AvtoVAZ’s rights to both trademarks expire on March 22, 2034.

Retiva and Altra are two of eight names for which AvtoVAZ filed applications for registration in March of this year. In addition to them, the auto giant was going to stake out the names Astera, Azimut, Gravis, Merida, Tarusa and XTour. It is still unclear what kind of machines they will get and whether they will be used at all.

AvtoVAZ proposed replacing preferential loans with direct discounts AvtoVAZ revealed the average salary of workers at the plant The head of AvtoVAZ explained the stoppage of production of Lada Vesta and Niva

Be that as it may, AvtoVAZ has a large selection. In 2020, he registered six more names: Aura, Alta, Iskra, Mira, Avira and Sfera. Two of them ended up being used.

Also in 2020, the auto giant held a competition inviting Russians to choose names for the new Lada. The leaders were Onega, Alta, Slava and Lika.

Almost like Lada Aura: stretched models for China