AvtoVAZ predicts a decrease in LADA sales by a quarter

The result of June will be a little better than May, said the head of the Togliatti company on the sidelines of the PMEF-2025. However, it will not exceed 30 thousand copies, and as a result, the volume of Lada sales according to the results of the first half of the year will pass by about 27 percent. One of the reasons for poor demand, according to Sokolov, is a high key rate that makes loans less affordable, and deposits are more attractive.

In May, AvtoVAZ sold 26.3 thousand new Lada, in June “God forbid a little more”-at the level of 28 thousand, said Sokolov. He does not see the prospects for sales growth above 30 thousand pieces. In general, over the past five months of 2025, the auto giant sold 131.2 thousand cars. This is 28.3 percent less than in January-May last year.

The result of the first half of the 2024th-217.6 thousand LADA, and June of the same year-39.7 thousand. That is, if Russians buy less than 30 thousand LADA in the current month, sales will fall by 29.5 percent by June 2024, and according to the results of the six months-by 27 percent.

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To revive the market, a less high key rate is needed, Sokolov said, at least at 15 percent. The first Deputy Prime Minister Denis Manturov explains the same by the fall in demand for the “Lada”. According to him, the matter is not as the machines themselves, but in the fact that, due to profitable deposits, Russians prefer to save money and postpone the purchase until better times.

Due to low demand, AvtoVAZ will deceive the production plan for 2025. As exactly, it was not officially reported, but insiders talk about a decrease by 20 percent – from 500 to 400 thousand units.

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