BelAZ opened the first company store: without shoes-swores

In Minsk, a boutique with branded products of the car factory earned: jackets, t -shirts, bags, suitcases, toys, as well as various souvenir products are available in the pavilion. Earlier, BelAZ traded a branded merchae only on the Internet, and now the famous self-sampling manufacturer got on a par with premium brands that earn good money on non-core products.

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Koko.by portal shared pictures from a store open on the eve of Victory Day. The cash register was designed in the form of a bow of a dump truck, the interior is decorated with real details of the machines, there is a virtual simulator for assembling/disassembling BelAZ. There are products for every taste and budget, but it was not possible to find a boot-bester, and even on the site the tab is closed!

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Six months ago, working boots in the spirit of Timberland were the most recognizable merchant Belaz. The plant successfully repeated the Caterpillar marketing trick, but it seems that it could not develop success: the shoes with the embossing of the dump truck disappeared from the catalog, is not available in the offline store, and there are not even forms for the online post. It remains to choose customers between bags, jackets, t -shirts and sweatshirts.

KAMAZ first showed a 220-ton career dump truck

The main products of Belaza – heavy dump trucks – are still out of competition, although KAMAZ is preparing to produce cars for quarries of different lifting capacity. The closest to the series of the Atlant dump truck based on mass models. Special equipment for quarries at the Chelny Auto Gigant has yet to be lit up only in the form of experimental prototypes.

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