Bentley updated the emblem for the fifth time in her history

The winged letter b, or Winged B, has changed for the first time since 2005 and only for the fifth time in the 106-year history of the brand. The new iteration of the emblem debuts on July 8: it will be shown live on the hood of a concept car, demonstrating the style of future Bentley. On the same day, the British will open the doors of the new three-story design studio in their headquarters at the CREM.

The new emblem, perhaps, differs from the predecessors stronger than ever. The essence remained the same, but the wings are noticeably pointed and enclosed in a thick circuit. The feathers in the lower part disappeared, and the letter B has become even more voluminous, with more pronounced glare and shadows – Bentley did not grab the trend on flat logos, which in recent years have become familiar.

Evolution WINGED B.
Bentley

Robin Page, the author of the emblem, notes that it is “cleaner, clearly and more spectacular than its predecessor.” Together with the concept, it “symbolizes the powerful, exciting the future of this and its exceptional products made by hand.”

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The original Bentley nameplate created Frederick Gordon Crosby in 1919. Subsequently, it was updated in 1931, 1990, 2002 and, finally, in 2025.

As for the concept, when creating it, the designers drew inspiration from the “Signer past Bentley” – probably a kind of cult model served as a source. It is expected that the show car will be completely electric. He will not go to the series, but it will become a window of the new design language, according to which future Bentley will be formalized.

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