According to Bloomberg, the company, seeking to strengthen its position on the international stage, is considering participation in prestigious races as a way to increase global brand awareness.
Agency sources clarify that BYD is exploring both the possibility of creating its own racing team from scratch, and acquiring an existing team.
The agency notes that such interest is unusual for Chinese automakers, which usually do not show much activity in motorsports.
The main obstacle for BYD on the way to the “Royal Races” may be colossal financial costs. According to some estimates, developing a car and participating in the championship costs up to $500 million per season, not to mention long and complex negotiations with the organizers.
However, this project also has a serious trump card – in recent years, the popularity of Formula 1 in China itself has been steadily growing. notes Bloomberg.
Earlier it was reported that Omoda C5 and C7 received the right to sell in the Russian Federation under the Jeland brand.
Auto News of the Day experts studied the current price lists of brands officially represented…
The car is based on a 1982 Mercedes-Benz O309D bus. The car, as the seller…
Until September 30 of this year, the country's road services planned to cover up the…
The Russian brand has published price lists for Jeland J7 assembled in St. Petersburg. As…
Japanese tuning studio Damd has presented a stylish body kit for the Suzuki Spacia Gear…
The European Union is preparing new protective measures against the Chinese auto industry - this…