BMW 5-Series sales have taken off in Europe: this is a business class leader

The publication Automotive News drew attention to the fact that in the first four months of 2025, the demand for “five” increased by 56% compared to the same period of 2024. The main competitor-Mercedes-Benz E-Class-during which time managed to add by only 19%, so the leadership in the business class now for the BMW 5-Series. Audi A6 holds the third line, and the rest are very far behind.

The BMW 5-Series found 20.4 thousand buyers in Europe from January to April. Mercedes-Benz E-Class was able to attract 15.8 thousand customers, and the Audi A6/S6 dispersed 13.8 thousand pieces. The remaining representatives of the segment are far behind: the result of Volvo S90/V90 – 2.7 thousand units, Lexus ES – 1.4 thousand units, Audi A7/S7 – 1.2 thousand units. Since the “five” G60 and “Eshka” W214 debuted with a difference of one month the comparison correct.

New BMW 5-Series: Four types of engines and views of views in Kazakhstan began to redo the old BMW 5-Series F10 to the new G60 BMW showed 5-Series E39 with a mileage of 940 thousand kilometers

Interestingly, in the BMW i5 electric segment is also leading, but the gap from the Audi A6 E-Tron is much less: 8843 versus 7460 units. But Mercedes-Benz EQE does not fight for the first line: only 3740 sales in four months. Researchers noticed that the proposal in the business class is reduced: the sales of Jaguar XF have ended, the latest Maserati Ghibli is about to sell. At the same time, in 2025, the European car market as a whole shows growth.

So far in Europe, the BMW Five Family is out of competition, in China the situation is opposite. The dealers have long -drawn sedans in abundance, overstocking is observed, and buyers can get discounts up to 35%. All foreign brands suffer from competition with local brands in China.

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