At the end of 2025, Lada confidently won the status of “Russian brand No. 1”, having sold 339,228 cars. The list of leaders (in descending order) includes Lada Granta, Lada Vesta and Lada Largus. Both Nivas sold slightly less than the Largus, and the circulation of the Travel and Legend generations turned out to be almost equal. In addition, buyers began to evaluate the new products – “Iskra” and “Aura”. The editors of Motor magazine told us how to profitably buy the entire line of cars assembled in Tolyatti and Izhevsk at current prices.
In February 2026, AvtoVAZ adjusted the price of the most popular model – Lada Granta. To buy a Lada Granta, you now need to pay 850,000 rubles, which is immediately 79,100 rubles higher than the previous base level.
Lada Granta prices have increased since the manufacturer abandoned the previous starting configuration called Standard. Now the Lada Granta configuration opens with the Standard Plus version for the same 850,000 rubles, in this sedan the ERA GLONASS module is activated automatically.
How to buy Lada Iskra at a discount
AvtoVAZ
“Lada Iskra” is the main new product of Lada, the production of which began in the spring of 2025. There are a station wagon and a sedan on sale, as well as a cross-version of the station wagon called Lada Iskra SW Cross.
Current price of Lada Iskra: sedan – from 1,277,000, station wagon – from 1,527,000, and cross version – from 1,657,000 rubles. Photos and specifications can be found on the manufacturer’s official website.
When entering the search query “Lada prices”, it is worth considering that Lada Iskra is located between Lada Granta and Lada Vesta both on the company’s website and in terms of price positioning.
AvtoVAZ
The Lada Vesta is larger, more equipped and more expensive than the Lada Iskra. Therefore, the starting price of a restyled car today is 1,558,000 for a car produced in 2025.
The 2026 Lada Vesta sedan costs 1,581,000 rubles. In addition to the sedan, AvtoVAZ offers the Vesta SW station wagon and the Vesta SW Cross station wagon.
AvtoVAZ
“Lada Largus” has the status of the most practical car of the “Russian brand No. 1”. With an engine of 90 horsepower, a five-seater station wagon costs 1,587,000 rubles; for 106 horsepower, the price is 1,637,000 rubles.
It’s easy to buy Largus today. Dealers of the “Russian brand No. 1” have a full range of cars, including Granta, Vesta, Iskra and Aura, as well as Niva – Legend and Travel.
AvtoVAZ
With the change of the model year to 2026, the current price of the Lada Aura decreased by 354,000 thousand rubles, so now to buy such a car, 2,269,000 rubles are enough.
At the same time, the Lada Aura equipment has become richer: the Premier set now includes a smart key, keyless entry, remote engine start and an improved media system.
The three-door SUV Lada Niva Legend in all versions has recently become more expensive. So now its price starts from 1,099,000 rubles.
In 2026, the Lada Niva Legend should undergo modernization: LED headlights, a 90-horsepower engine, improved suspension and other innovations are promised.
AvtoVAZ
In 2025, Lada Niva Travel underwent a large-scale modernization, the main result of which was the introduction of a new 90-horsepower 8-valve engine to replace the 83-horsepower unit.
As for the price of the Travel, the minimum threshold to become the owner of an all-wheel drive SUV, which was formerly called Chevrolet Niva, will have to pay at least 1,419,000 rubles.
If you look for a 2025 Niva with an old engine, then its current price will be lower – 1,343,000 rubles. That is, the difference is 76,000 rubles.
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