Changan replied how to challenge the dominance of cars from Japan

Last week, the company’s plant opened in Thailand, and at a press conference it was possible to ask questions to the chairman of the Changan Ju Juarongu and Dan Cenhao, general director of the Deepal Submarine. Among other things, Chinese top managers were asked how Changan is going to end the dominance of Japanese cars in the country where Toyota, Isuzu and Honda are popular, and there are more than 70% of the market behind the “Japanese”.

The head of the rising sun was answered for the insidious question about competition with brands from the country of the Submarine Changan Deepal. Dan Chenghao listed several aspects that will allow you to get an advantage. Firstly, Changan launched sales of cars with the “extension cord”: fuel consumption is comparable to Japanese hybrids, but the “Chinese” have the possibility of moving in an electric protrusion, which allows you to save.

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Secondly, the new men of Changan have rear-wheel drive modifications that provide better handling. Thirdly, the hybrids of the Chinese brand feels closer to “clean” electric cars. Finally, Changan cars “have advantages in terms of security.” So far, the Chinese brand will offer in Thailand only hybrids with gasoline generator, since the Thais are concerned about the supply of electric carcasses and the service life of the batteries.

In the factory in Thailand, Changan invested 10 billion baht (300 million dollars), and total investments in the development of sales infrastructure, technology and production are twice as high. The country will be produced by Deepal and Avatr models, and not only with the right, but also with the left-hand power, that is, with the sight of export to other countries of Southeast Asia. The goal is the 80 percent level of localization in Thailand.

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