Ford F-150 sales fall, and the launch of a new generation is postponed for a year

CRain’s Detroit Business, citing several suppliers, reports that the debit of the new F-150 was transferred to the 2028th. The model’s affairs are currently going on: according to the results of last year, demand for it has fallen, as a result of which the F-150 lost the title of bestseller of the American market, losing this title of Toyota Rav4. Against the background of this, suppliers were informed that Ford was prolonging the production of the current F-150 for another year. In the Ford itself, this information was not confirmed, but also not refuted.

The F-150 remains one of the most important Ford models, and it brings a solid profit to the company. So the decision to postpone the next generation pickup looks like an unexpected step from the car manufacturer, since competitors in the person of Chevrolet, GMC, RAM and Toyota can take advantage of this delay to improve their positions in the American market. The F-150 was last updated back in 2023, and with the transition of the 2025 model year, he lost the legendary option, known since the 80s of the last century-the code castle Securicode.

The head of Ford spoke about the “insoluble” problems of Shelby electric carriers built a 785-horsepower super-drawer based on the Ford F-150 Ford Ford Boss appreciated the United States lag in China in the field of electric vehicles

One way or another, the F-150 replenished the list of delayed new products Ford. Earlier, electric crossovers were found in it, which were supposed to debut in 2025, but were transferred to the 2027th, as well as the F-150 Lightning successor, known under the code designation of the Project T3, it is expected in the second half of the 2027th.

In the same 2027, the premiere of the average size pickup will be held, which will be built on a new platform for budget models-it should be ready in 2026. In parallel, Ford launches a three -row hybrid crossover into the development, and hybrid power plants in the coming years will dominate the North American brand line. They are promised even to the next generation Ford Super Duty’s heavy pickups.

New pickups: the most interesting