Ford Mustang sales have fallen by almost half, although there are no competitors

The American concern summed up the results of November, and the statistics brought a surprise. In November 2024, in the United States, the electric crossover Mustang Mach-E turned out to be 2.5 times more popular than the gasoline sports car of the same name! The thing is that the classic Ford Mustang is going through a hard time: compared to the same period last year, sales fell by 45%.

At first glance, the failure of the Ford Mustang is inexplicable: the seventh generation pony car has been on sale for only two years, its main competitors – the Chevrolet Camaro and Dodge Challenger – have been discontinued. At the same time, for the first time, the family of sports cars is deafeningly losing in sales to the electric crossover Mustang Mach-E of the same name: 2355 versus 5938 units.

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American journalists explain the situation by two factors. First, before Donald Trump came to power, rumors are circulating about the imminent elimination of the $7,500 subsidy for electric cars. Secondly, Ford dealers began to increase prices for Mustang: eight-cylinder versions were sold with a large difference from the manufacturer’s recommended values.

However, Ford’s bestseller remains the F-Series: pickup trucks sold 67.4 thousand units in a month (+27% by November 2023). By the end of autumn, hybrids performed well: demand increased by 18.5%, and since the beginning of the year, gasoline-electric versions have found 42% more buyers. The share of electrified vehicles in total Ford sales is 15%.

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