The company has applied for a system that will listen to user feedback and pass it on to the manufacturer, recognizing language and sorting it into categories. Ford intends this to help both customers and the company itself, which has suffered for many years due to serious quality control problems. Last year only in the USA she [объявила](https://motor.ru/news/recalls-rating-23-12-2024.htm) 62 reviews, affecting more than four million vehicles in total.
The process of filing a voice complaint will begin by starting recording in the multimedia system menu. That is, Ford promises not to eavesdrop on conversations and not to broadcast reviews that slip into them without the permission of car owners.
The recordings will be saved both as voice messages and as text, and then sent to the cloud and processed by special algorithms. They will analyze the essence of what was said and classify the entry, assigning it a specific category for ease of search.
Ford loses $25 million a day on car recalls Ford chief doesn’t want to produce boring cars like Fiesta and Focus Ford introduces part-time work due to overproduction crisis
In addition to Ford itself, dealers can also access complaints. The system will also be able to offer to schedule a visit to the service center or contact the dealer.
This is Ford’s effort to address quality issues that contributed to billions of dollars in losses last year. In December, the manufacturer replaced the head of the quality control department, and in May brought AI into the production process, which was taught to notice various flaws on the assembly line.
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