Genesis made an exclusive GV80 One of One: the option will become “global”

A custom coupe-shaped crossover with a two-tone body and special interior trim was demonstrated on social networks. The One of One service allows you to add a personal touch to any Genesis, allowing you to experiment with colours, material combinations and decor. Currently, personalization only works in the Middle East.

The special Genesis GV80 Coupe of the One of One series stands out with a matte black top, an unusual turquoise body color, custom brake design, carbon inserts and factory anti-chrome. The transitions are not easy: even Rolls-Royce and Mercedes-Maybach do not offer such a cunning combination of colors! Alas, the cost of the service was left behind the scenes.

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South Korean journalists believe that in 2025 the One of One program will cease to be exclusive to the UAE, Saudi Arabia, Bahrain, Kuwait, Oman and other Gulf countries. In the brand’s homeland, buyers will also be able to pay extra for original embroidery, stitching with patterns, embossed chairs, special pillows and other attributes of luxury brands.

Genesis says all cars are available under the program, an unusual marketing move since BMW Individual or Audi Exclusive were not available to the mass market. If the given level of complexity is maintained, then the Genesis brand’s One of One could be compared to Q by Aston Martin or Bentley’s Mulliner.

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