The company will adhere to the principle of minimalism and excluding unnecessary details, said the chief designer Genesis Joho O. However, there will be no total digitalization with the conclusion of all functions in a huge screen: the main switches will remain analog-they are conveniently (and safe) to press the touch.
The goal of the designers, according to Jeho O, is to create a space in which I would like to spend more time. On the issue of preserving the physical buttons of Genesis, the Hyundai vector follows, which has long found out that management only through sensors causes negative emotions among customers, it can be complex and unsafe.
“The task will be to find the right approach to optimizing physical control elements,” the designer said.
At the same time, without new technologies, of course, it will not do. It will be possible to manage some key functions – with the help of an assistant with AI.
Genesis is ready to release an SUV to compete with Gelik Hyundai promised to keep an analogue keys of a double debut in new cars: the concepts of Genesis X Gran Coupe and X Gran Convertible are presented
In general, Genesis will continue to follow the principle of “beauty of emptiness” or “beauty of white space”, associated with calm and serenity.
Designers understand that customer needs are growing, and therefore in the future they promise to offer more luxurious decoration materials and exclusive solutions. Individuals of cars can be added through the One of OF ONE program, which so far works only in the Middle East. At the same time, Genesis promises that it will be possible to recognize the identity of the brand when you look even on one element.
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