Great Wall called a model that will be released without a change of 20 years

Vice President Tank GU Yukun said that the SUV with the 300 index will retain the current appearance for at least 15 years. The Great Wall top manager made it clear: the classic details of the exterior, such as the three-section grate of the radiator, round headlights and vertical lights will not change. “Tank 300 should look like Tank 300,” Yukun emphasized.

After recent restyling Tank 300, the exterior remained untouched. Some customers did not like such a move, and now Great Wall explained that this is a conscious decision. Representatives of Tank conducted a thorough analysis by interviewing thousands of buyers of SUVs, and the vast majority of a rather current design.

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Tank 300 has been produced since 2020, and GU Yukun claims that over the next 15 years, the model will remain on the conveyor in the current form, and technical changes will be made only in accordance with the requirements of the market. By Chinese standards, the conservative strategy is unusual. However, Mercedes-Benz G-Class or Land Rover Defender has not radically changed for decades. Tank 300 sales confirm that so far the Great Wall does everything correctly: the total circulation of the model exceeded the mark of 420 thousand pieces.

The updated SUV has collected 20 thousand pre -orders per day, which is an excellent result for a niche model. It is interesting that Tank marketers did not recall the main long -liver of the Chinese market – BAW BJ212, which recently mixed the generation.

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