How and when the ruble strengthening will affect the prices of new cars

The dealers answered this question by the Rossiyskaya Gazeta: they agree that the automotive market reaction should not be expected. Sellers note that the dynamics of price “has great inertia, currency fluctuations can only be reflected in the medium term.” The cost of cars can be revised if the ruble is strengthened and stable for a certain time, but even then the price lists will not be rewritten immediately.

Rolf on this issue on this issue is as follows: the supply and production of cars have a large temporary lag, and therefore “instant change in the exchange rate does not entail a change in the selling value of the goods.” “Review of prices can be expected when reducing the exchange rate by at least 10 percent and, importantly, fixing at this level for at least one quarter,” said Nikolai Ivanov, director of the Department of New Rolf cars, in a conversation with the newspaper.

Avilon agrees that the dynamics of prices has a greater inertia, and the fluctuation of currencies will affect prices only in the medium term. “If the ruble changes its weight relative to the yuan and will be stable for one or a half-month, then the prices in the future of the next one and a half or two months can be revised by manufacturers in one direction or another,” said the Deputy General Director for the sales of new Avilon cars Renat Paepteev. At the same time, he noted that the euro course in relation to the ruble “has a rapid impact on the review of prices in sales of a parallel business – there is a brief decision there.”

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The head of the dealer direction of the Fresh car market, Yevgeny Zhitnikehin, is of the opinion that there are no prerequisites for the cars to be retorted today. The fact is that in the automobile business, where the cycle from production to sale takes months, “the market does not respond to exchange rate quickly” – cars paid by dealers in December last year, when the dollar was strong for 100, only now they come to the country.

It is also worth considering that the course is undoubtedly an important, but far from the only component of the price of a new machine. It is also the rate of recycling, the cost of delivery, storage, as well as loans that dealers are forced to take if the goods are not sold in the deadlines allotted by the contract. “And with such loans on loans and the consumer will think three times whether he needs a car,” Yellowokhin added.

It can be expected that the strengthening of the ruble at best for some time will restrain the rise in prices, but is unlikely to lead to the fact that the cars will become cheaper.

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