New Strategy Volkswagen: The future for Chinese assembly and development

The Autohome portal talked with the deputy general director of SAIC-Volkswagen Fabio Shtölice and the Executive Director of Marketing SAIC-Volkswagen Li Jinem. Top managers confirmed the transition to the strategy “in China, for the whole world”: the new paradigm will gradually replace the current doctrine “in China, for China”. There are prerequisites for reform.

Fabio Shteoltzel said that the SAIC-Volkswagen joint venture celebrated the 40th anniversary, and now a new agreement has been signed, which will be valid until 2040. The parties agreed to follow the strategies “in China, for the whole world”, that is, combine Chinese resources with German quality. Whether Zzyun echoes him: in the future, all the news of SAIC-Volkswagen will meet world quality standards.

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The interlocutor of Autohome clarified that future Volkswagen models of Chinese assembly will be sold not only in the domestic market, but also to export to other countries. Moreover, the strategy “in China, for the world” implies not only local assembly, but also development. Lee Zyun believes that Chinese products will exceed foreign: in the Middle Kingdom, conscientious suppliers who make cars more intellectual.

SAIC-Volkswagen top managers recalled that 10 or 20 years ago the combination of “made in China for China” meant a reduced package. But now the situation is different. For example, Volkswagen Passat Pro is one and a half times cheaper than in Europe, and the basic equipment is richer. The intelligence level of Chinese Volkswagen is already higher than that of European analogues.

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