Many world car manufacturers decided that they could earn on their models for several years, offering customers a set of options for a monthly paid subscription. However, as practice has shown, the idea of surcharge for the functions that already exist in cars turned out to be extremely unsuccessful.
The Lincoln President Lincoln Diane Craig said: Brand car buyers are not ready to pay for the basic functionality, which should be available by default. In particular, customers believe that functions such as heating the seats or cruise control should be included in the standard equipment.
BMW cancels the seats heating. Nobody liked her Hyundai wants to introduce a subscription to the popular options after BMW Mercedes-Benz have problems with “Subscription for power” for electric cars
The director of Volvo Anders Bell, who stated that the brand customers negatively relate to the idea of a paid subscription to familiar options are held by the director of the Volvo. Buyers are ready to additionally pay only services related to Internet access.
One of the manufacturers who actively introduced the system of paid subscription to the option was the BMW company. Last summer, an adaptive M-pend has got into the list of functionality available for an additional payment.
Forgotten concepts: Lincoln Quicksilver
The rating was compiled by the portal Topspeed.com. The models on this list have been…
Car owners are demanding damages, and analysts are speculating about potential damage to the brand's…
The car will replace the mesh grille with a body-colored panel with air intakes. Other…
According to the Ministry of Industry and Trade, 91.4 thousand new cars of all types…
The LF-LC concept, presented in 2012, was so bold that few believed in its serial…
Retail prices have increased for three Li Auto crossovers from the official distributor, two models…