Categories: Auto News

RAM will release a utilitarian and inexpensive pickup after a decline in sales

The financial director of Stellatis Dag Ostermann said that the USA is in demand in the USA, and after the resignation of 1,500 classic, this niche is empty. “We need to release a more budgetary configuration [RAM 1500]To make up for the gap, ”the top manager explained. Dag Ostermann admitted: preparation for production will take time, and the ruler will not be expanded immediately.

Refusal from RAM 1500 Classic is the decision of the former General Director of Stellantis Carlos Tavaresa. However, fixing the error is not so simple: the budget pickup was based on a version of the 2008 sample, which was produced at the factory in Michigan. This site is reorganized, about 1.1 thousand employees are dismissed, and part of the production was transferred to Mexico. Probably, the utilitarian version will appear in the current RAM 1500, which will reduce the price from the current 40 thousand dollars.

Electric pickups: who needs it and why? The new RAM turbo engine turned out to be the same “voracious” as the V8 Hemi Ram surprised the equipment of the latest Ramcharger pickup

Ram thought about inexpensive models after a 16 percent sales fall in 2024. Sales of pickups are the main source of Stellantis profit in the United States, and the concern is trying to regain a share in the most important segment. Another promising direction is the release of the average size RAM truck that will challenge the Ford Ranger and Chevrolet Colorado. But to sell a model with the 1200 index with a Chinese genealogy in the United States will definitely not be able to.

According to unofficial data, RAM is ready to recognize a mistake with the rejection of V8 engines. The grocery plan with a closed dealer conference reveals the novelties of 2025: a 5.7-liter and 6.4-liter “atmospheric” may return to the schema. Also on the way on the more productive Super Picup RAM TRX, which fell victim to the “ecological” agenda of past top managers.

Rural exotic: Forgotten pickups

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