According to experts, mass brands, who previously dominated in Russia, lose the chances of restoring their positions due to strengthening Chinese automakers. New brands offer cars with improved quality and at a more affordable price, which makes them more attractive for customers. Against this background, the parallel import of European models is reduced.
Director of the Department of New Cars of Rolf, Nikolai Ivanov, in an interview with Rossiy Gazeta, said that the most difficult return to Russia would be for brands such as Skoda and Volkswagen. He noted that although the market of new cars in the country was significantly sagged compared to the previous year, now it has already stabilized after the shocks of 2022. According to the expert, it will be extremely difficult for mass European brands to re -gain consumer trust and achieve the previous sales.
Hyundai refused to comment on plans to return to the Russian market of Kazakhstan, the project prepared a project how to return Kia to Russia Renault may return to the Russian market
The main obstacle to the return of the former leaders of the car market was the strengthening of the positions of Chinese manufacturers. In recent years, their products have become noticeably better, and price policy has become much more affordable. Ivanov emphasized that Russian buyers have already accepted Chinese brands as a worthy alternative. This is especially evident against the background of the fall of parallel imports of Skoda and Volkswagen models, which are actively replaced by cars such as Haval H7, Chery Tiggo 8 Pro Max, Chery Tiggo 9 and Exeeed RX.
Earlier, Skoda officially stated that it did not plan to return to Russia. Skoda Auto press secretary, Ivan Volna, emphasized that the Czech automaker continues to follow the sanctions policy in relation to the Russian Federation. Despite the popularity of the brand among Russian consumers, its leadership does not consider options for resuming activities in the country.
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