The first export market for the new Lada Aura and Iskra has been opened

The av.by portal has found out that both promising models will be officially brought to Belarus in the first half of the year. The stretch sedan will appear at dealers at the end of February or early March, the new “state car” – until the end of May. Since Russian sales of Lada Aura started in December, there is no doubt: the Belarusian market will be the first abroad. The start month of Iskra sales in Russia has not been officially confirmed.

The Republic of Belarus is one of the most important markets for AvtoVAZ; for example, in 2024, 10 thousand cars were sold from neighbors, and a total of 21 thousand copies were exported. Lada dealers intend to strengthen their positions in Belarus through the supply of Iskra, but they will bring more other new products to study demand. Last year, Vesta NG became the brand’s bestseller: its share in total sales is 51%.

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Belarusians mainly sell Vestas in non-top configurations: the Techno version with a tablet is available only on order. Also, neighbors are distrustful of the 1.8 engine: most cars are bought with a proven 1.6-liter naturally aspirated engine. As before, AvtoVAZ products are significantly cheaper in Belarus than in Russia: the price difference reaches 20 percent.

At AvtoVAZ, Iran is considered the most promising export market. The Russian company also intends to enter the markets of Cuba, the United Arab Emirates, Lebanon, Serbia, Yemen and Vietnam. Last year, a Lada assembly site was launched in Azerbaijan, which will reduce sanctions risks.

New Russians: premieres of our automobile industry