The head of AvtoVAZ spoke about LADA localization in Iran

The plans for the development of export markets, including Iranian, the head of AvtoVAZ, Maxim Sokolov, shared with reporters during the Innoprom International Industrial Exhibition. Central Asia”. According to him, the first Lada car dealership will open in Iran soon, and there they will sell the entire lineup of the brand, including the new ISKRA family. Sokolov believes that in Iran “it is necessary to make a project to localize”, as this will give “certain competitive advantages”.

Sokolov said that the Russian automaker makes a large bet on the Iranian direction. “For Iran, our entire product line is interesting, including LADA ISKRA, which is one step in front of most of these cars, which are now sold in Iran on its own, one might say, nationalized platforms,” TASS quoted the head of AvtoVAZ.

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In 2025, AvtoVAZ intends to increase export volumes up to 30 thousand cars. Among the priority areas, in addition to Iran, Sokolov was listed by Kazakhstan and Vietnam, in which “thousands and even tens of thousands” will be sold. But the United Arab Emirates, on whose market AvtoVAZ entered in the fall of 2024, is not key to the Russian auto giant. “The UAE, of course, is an important region for us, like any direction, but far from key,” Sokolov emphasized, “because we expect that products can make dozens of cars a maximum.”

According to the results of 2024, AvtoVAZ exported 20 thousand cars, which is four times more than in 2023. Lada models were supplied to 20 countries, including Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and South Ossetia. The list of new markets includes Cuba, Lebanon, as well as Serbia and Yemen.

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