Freelander will no longer be a Land Rover brand model, but will become a separate sub-brand with its own range of vehicles. Moreover, according to the licensing agreement, the Chinese automaker Chery received the right to use the Freelander name at its discretion.
The first Freelander model is expected to be a large 6-seater hybrid SUV. Insiders claim that the car will have a “square” design, where the main dominant feature will be rectangular headlights.
It is assumed that the new product will use the latest generation Huawei Qiankun intelligent control system, CATL Power batteries and the latest Qualcomm Snapdragon central processor. The car’s premiere is scheduled for March 31.
The Freelander project was officially announced in the summer of 2024. Its task is to strengthen the position of the joint venture between Chery and Jaguar Land Rover in the highly competitive Chinese market. However, due to a change in strategy, the cars will also be presented in the Middle East.
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