The release of Hyundai Ioniq 5 will be suspended due to low demand

Several South Korean media reported that Hyundai will pause the work of IonIQ 5 and Kona Electric production lines. They will be idle from February 24 to 28. The reason is the drop in the discharge on “battery” cars against the background of growing pressure from Chinese competitors. IonIQ 5, which more than once [забирал](https://motor.ru/news/wcoty-14-04-2022.htm) [награды](https://motor.ru/news/wcoty-28-03-2024.htm) in the competition “World Car of the Year”, in January only 75 Koreans bought.

Korean insiders say that now the Hyundai Ioniq 5 and Kona Electric production lines are operating in Kongpichi mode: the line is formally launched, but the conveyor is empty.

Ioniq 5, despite his regalia, far from a bestseller in his homeland. In January, sales did not reach 100 units. Demand for other electric cars also leaves much to be desired. To spur interest in them, Hyundai launched a discount campaign in the whole country with discounts reaching five million won (more than 300 thousand rubles).

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IonIQ 5 is also produced in the USA, where the situation is also alarming. The leadership of Hyundai in the internal letter referred by Korea Herald, spoke about the fall of sales and expressed fears that the situation would worsen due to Donald Trump’s policy.

Last week, Korean media wrote that the Hyundai-Kia concern is considering returning to Russia. However, this will not be easy: the market was flooded with Chinese cars, and an option for the return ransom of the St. Petersburg plant at AGR expires in 2025.

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