What Chinese brands are most interesting to Russians

The Auto.ru Business service studied the audience’s interest in Chinese automobile brands. Experts compiled a rating by comparing the number of search queries about the purchase with the number of cars registered over the past 14 months. The data on registrations was shared by Avtostat. Leading in the ranking, as in sales, has hadal.

Despite the fact that Haval has become an absolute leader, from the point of view of the conversion of interest in real purchases, EXEED turned out to be more effective. The share of registrations of the total number of search queries was 4.8 percent.

Most of the calls to dealers in relation to search queries at the GAC brand – 1.66 percent. Chery was the first in terms of sales efficiency at the stage of already established contacts: that is, the brand buyers most often registered the cars after telephone calls.

SOLARIS for the third week in a row is kept in the top ten leaders of the Russian market in Russia sharply grew sales of luxury machines with mileage Russians have become less interested in the purchase of crossovers and SUVs

In the last place in the top ten is Tank, in which an indicator of the conversion of interest in registration was only 1.53 percent. Analysts explain this with high prices, as well as more narrow positioning – the brand specializes in SUVs.

In the meantime, loans for the purchase of cars are becoming less. In February, the average loan amounted to 1.23 million rubles, which is 17.3 percent less than in February 2024. At the same time, almost half of the cars are purchased on credit.

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