What will happen to the pickup market in Russia: the former Mercedes-Benz importer is responsible for

The company “MB RUS”, the former Russian “daughter” Mercedes-Benz, is currently actively developing in the segment of pickups. Recently, she presented two models at once, Foton Tunland V7 and V9 – today these are the only full -size pickups that are officially delivered to Russia. During 2025, “MB Rus” will also bring the new generation of the Tunland series G series, the expansion of the brand portfolio is also not ruled out, as pickups are increasingly popular among Russians.

“The pickup segment remains one of the most promising in the Russian market,” Natalya Koroleva, deputy general director of MB RUS, said in an interview. “We see that these cars are in demand both among private consumers and corporate customers, and our goal for 2025 is to strengthen the Foton position and be among the leaders of companies selling pickups.”

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The designated task is not simple. According to the results of last year, the leader in the segment was Great Wall, who sold 6.9 thousand pickups, having only two models in the arsenal: Poer and Kingkong Poer. On the second line of the JAC with three models – T8, T8 Pro and T9, the sales of which amounted to almost six thousand pieces. Closes the first three domestic UAZ with a result of 4.1 thousand sold cars. Behind UAZ are Changan (3.1 thousand pickups, growth of 3.5 times) and Sollers (3 thousand cars).

Returning to MB RUS and FORLAND pickups, the company intends to develop a dealer and service network. The representative office predicts that in 2025, in the segment of pickups, although restrained, but still growth will be. This is facilitated by the development of domestic tourism and the needs of small and medium -sized businesses.

Answering the question about the possible expansion of the brands portfolio, the queen said that “MB Rus” “constantly analyzes the market and negotiates with partners.” “If it becomes possible to add a new promising brand corresponding to the requests of Russian consumers to the portfolio, we will consider it,” she emphasized.

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