Xiaomi, who does not sell cars in Europe, lures BMW employees

The Chinese IT giant, which recently entered the automobile market, thought about export-the launch of the brand in countries outside China is scheduled for 2027. But the preparation is underway now: Xiaomi began to recruit staff to its European research center and actively lures BMW employees into it. Some of them have already accepted the proposal, Reuters found out.

The Xiaomi Research Center in Europe Rudolf DITRI will be headed, a native of BMW. Dushan Sarak, who also worked in the BMW and the Rolls-Royce, controlled by the Bavari concern, will also join him. The Chinese company managed to lure from BMW and Yannis Hellvig, who received the position of leading engineer – he will be responsible for development and integration.

In Russia, the Xiaomi Su7 Ultra Electric Ultra Electric Ultra Electric Supercard, which has not yet been sold even in China, has already appreciated the Xiaomi electric cars can be supplied to Russia officially

Several vacancies in the Xiaomi European Center are still free, in particular, the search for designers and dynamics engineers is being conducted. According to unofficial data, the research center will be based on the neighborhood of BMW in Munich. Reuters suggests that the organization’s tasks will include the certification and adaptation of Xiaomi models for the European market.

The first model of Xiaomi was the SU7 electric sedan, then its charged version of the SU7 Ultra appeared, and now the Yu7 crossover is being prepared for the start of sales. In 2026, they should join them a larger and roomy alternate, which will become the first hybrid of the Chinese brand – while he appears in the media under the coden name Kunlun.

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