German automaker Audi is preparing a major overhaul of the interiors of its cars. As Carscoops reports, the company is moving away from the dominance of huge touchscreen displays in favor of physical buttons, switches and quality materials.
Audi technical director Rouven Mohr told Australian publication GoAuto that the brand will begin rolling out its new Radical Next concept in the next two years. Its essence is a more restrained use of displays and increased tactile controls.
“In the past, Audi has always been a leader in the field of multimedia systems. We have always tried to combine the latest technology with subtle integration. In the future, we want to be very restrained in the size of the displays and tactile elements,” Carscoops quotes Mora.
The reason for the revision of the rate is customer requests, especially in Europe, North America and Australia. Drivers appreciate the ability to control functions by touch without taking their eyes off the road. The company also plans to move away from imitation materials: “if an item looks like metal, it must be made of metal.”
Each physical control should have “classic Audi click, tactility and response,” the technical director emphasized.
Change will not happen overnight. The upcoming Q7 and Q9 crossovers will retain the current layout, but will now feature natural slate trim, indicating a new direction. The first models to feature updated interiors will be a production sports car based on the C Concept, the Nuvolari supercar and the upcoming electric Q7 e-tron.
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