AvtoVAZ patented the meme phrase “It’s possible, but why?”

The Russian automaker filed an application for its registration with the Federal Service for Intellectual Property. The trademark allows you to produce cars and spare parts, printed publications, clothes and shoes, toys and games, as well as hats. It will also affect a number of other goods and services.

The phrase “It’s possible, but why?” said AvtoVAZ product director Oleg Grunenkov in an interview with blogger Amiran Sardarov. He answered the question whether AvtoVAZ could develop a car similar to BMW products.

“They plan to register trademarks in ten classes (No. 9, 12, 16, 18, 25, 28, 32, 35, 38, 41) of the International Classification of Goods and Services (ICGS) – soft drinks, leather and leather products, toys and games, cars and spare parts for them, printed publications, shoes and clothing, advertising, transmission of messages and images and staging shows,” the agency said in a statement. TASS.

After Grunenkov’s phrase went viral on the Internet, merch with this expression went on sale. Sellers on marketplaces offered customers car window stickers, license plate frames, T-shirts with inscriptions, as well as nameplates designed in the style of the original emblems of classic Lada models – in particular, the VAZ-2104 station wagon and the VAZ-2105 sedan.

Previously, Polestar announced the timing of the release of the new model to the market.