Dealers opposed direct sales of cars from the plant

This scheme currently uses, for example, AvtoVAZ: Lada models can be bought online directly from a car manufacturer without intermediaries at a recommended retail price. The dealers turned to the Federal Antimonopoly Service (FAS) with a request to introduce a ban on such a method of implementation, explaining this by the need to protect themselves from competition.

The Vedomosti newspaper reports that the ban on direct online sales is proposed to be introduced into the prepared national plan for the development of competition for 2026−2030. This is stated in a letter signed by the President of the Association “Russian Auto -Dealers” (Road) Alexei Podchekoldin addressed to the head of the FAS Maxim Shaskolsky of May 29.

In the current version, the national plan provides for the development of direct online sale from manufacturers and distributors in the amount of at least five percent of the total implementation by the end of 2026. Road, on the other hand, advocates to completely prohibit the use of such a scheme, explaining this by the need to “protect consumers and maintain competition in the authoritative.” Sellers believe that sales of cars bypassing intermediaries “can lead to infringement of the rights and interests of dealers” and “imposing obviously unfavorable conditions for cooperation”.

The Russians told how to buy Lada cars without dealerships on public services now you can pay for the purchase of a CHERY, JAECOO and OMODA car appeared on another marketplace

Dealers propose to exclude the mention of manufacturers and distributors from the project in order to distribute the norm on five percent of online sales to all market participants. At the same time, the Association offers to ban on to manufacturers and distributors any direct sales to the population, including online.

The newspaper gives statistics, according to which AvtoVAZ from the moment of launch of the online video in 2023 has implemented 6.5 thousand cars directly from the plant. You can buy a new car directly without marks Tank, Ora and Wey through the proprietary mobile application GWM Store. In addition, online sales of models through marketplaces are gaining popularity, however, in some cases, the transaction is drawn up through an intermediary in the face of a dealer.

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