Discounts to half a million rubles increased interest in Lada aura

Lada business sales statistics were published by the head of Autostat Sergey Tselikov in his telegram channel. The model entered the Russian market six months ago, and so far the most successful month was May for her when they began to sell the novelty with discounts. At the end of spring 118 copies of Aura were bought, and 90 cars purchased individuals. In total, from the moment of entering the market in December 2024, sales of the model amounted to 530 pieces.

Lada aura is a “stretched” version of Vesta. The stretch-sedan has a wheelbase increased by 250 millimeters, more space for passengers on the second row, original rear doors, a leather interior, a premium audio system, a redesigned suspension and improved sound insulation. The engine is a 1.8-liter EVO with a capacity of 122 horsepower, which is paired with a variator.

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Tselikov notes that the increased interest in Lada Aura is most likely explained by discounts – they reach 550 thousand rubles. The model was launched on the market at the end of last year with a starting price of 2,599,000 rubles, and now the dealers have 2,049,000 rubles for dealers. Aura will cost so much in the initial level of Premier, and a slightly better equipped sedan performed by Status is estimated at 2,179,000-2,264,000 rubles.

https://queto.ru/lada/aura/i/Sedan4d

According to Avtostat, 70 percent of Lada Aura sales falls on legal entities, and this can be either end buyers and dealers, Velikov clarifies. “The geography of registrations is very wide – it is almost similar to the dealer network of AvtoVAZ,” he adds.

Lada Aura has already begun to master export markets – the model appeared in the showroom of Pearl Motors in the United Arab Emirates. The elongated four -door of the 2025 release in the maximum configuration cost 25 thousand dirhams there, which is equivalent to 2.67 million rubles. For comparison: taking into account the optional color “coriander” in Russia, a similar car in Russia will cost customers 2,814,000 rubles, that is, the OAE model is cheaper.

In Russia, meanwhile, we thought about the release of a bit of Aura – the company of such modifications of LADA is engaged in the company of the ATS Group of Companies. However, the final decision on this project has not yet been made.

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