The distributor of the Chinese brand Lixiang, also known as Li Auto, announced the launch of a Russian -speaking site, which will become a platform for promoting certified cars and interacting with customers. In addition, the brand will hold the first dealer conference in Russia to discuss the development of the official network and measures to counteract parallel imports.
The Russian distributor of the Chinese brand Lixiang, the Sinomach Auto concern, announced the launch of the Russian Brenda website. According to the company, the online platform will help reduce the share of “gray” imports and will become a reliable source of information about officially supplied models, their characteristics and trim levels. Buyers will also be able to find contact details of certified dealers, which will reduce the risk of acquiring unofficial products.
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In addition to launching the site, the distributor announced the holding of the first Lixiang dealer conference in Russia, which will be held on May 21 in Moscow. Representatives of more than twenty official points of sale and service throughout the country will take part in the event. The company plans to submit new measures to combat parallel imports and strengthen the brand position by expanding the network and increasing service standards.
In mid -May, it became known that from May 15, all deliveries of Lixian cars to Russia will be carried out exclusively through the official distributor – Sinomach Auto. This means termination of supplies through parallel imports. As noted in the company’s statement, such a measure will allow you to control retail prices, improve the quality of service, as well as provide quick customer support and access to the corporate service.
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