“Trade wars”, initiated by Donald Trump, will greatly hit the Italian brands of an auto giant, since 35-40% of sales of luxury automobile brands falls on the United States. The prospects for the development of Maserati and Alfa Romeo become vague. The chairman of the board of directors of Stellatis John Elkann attracted business consultants to get a fresh look at the situation.
New 25 percent duties mean that Alfa Romeo and Maserati will continue to generate losses. According to unofficial data, Stellantis asked McKinsey & Co to study the prospects for cooperation of Italian brands with third -party firms. So far, we are talking about the exchange of technology, and Asian companies have already expressed interest.
1971 Maserati Quattroporte: a model that was not maserati for giving Monteverdi against Ferrari
Sources insist that John Elkann does not want to sell Italian brands to Chinese concerns for image reasons. However, Stellantis himself suspended investment in Maserati due to changes in the market conditions and paused electric vehicles. The situation worsens with the production of cars in Italy: in the first quarter of 2025, volumes fell to the minimum values since 1956!
In three months, the number of Maserati collected in annual terms fell three times (up to 1033 units), Alfa Romeo doubled (up to 10 104 units). It seems that the problems of companies are not explained by ineffective marketing alone, although at the highest level they do not publicly speak about other weaknesses.
“Truttsy” for the elect: Special Maserati
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