The new EonyX brand has bet on the most affordable electric cars in Russia

The Russian market was replenished with a new brand of compact electric vehicles, the production of which was established at the Avtotor Kaliningrad plant. As Anna Utkin, the director of the Automod and Avtoptsentr Groups of Companies, noted, these machines are positioned as inexpensive and practical transport.

Their technical capabilities are quite modest: the range is about 100 kilometers, the maximum speed reaches 80 kilometers per hour, and to complete charging the battery from a household outlet will take up to 8 hours. According to the Russian classification, such models belong to heavy quadricals of category L7, and not to ordinary cars. The EonyX line includes three models: a double crossover M2 worth from 840 thousand rubles, a PROFI Pickup pickup from 890 thousand rubles and a Profi Cargo van from 990 thousand rubles.

The main buyers, according to the expert, will be corporate customers – delivery services, courier services and small businesses, for which small dimensions and low price are important. Also, these electric cars may interest private owners in large cities looking for a budget option for short trips. The greatest demand is predicted for the Profi Cargo van, since it is easier for business to justify the purchase of a commercial electric car.

Eonyx Eonyx Eonyx Mitsubishi Eclipse Cross Electric Caproder is entering the market two hybrid Cheria Hybrids left the Russian market new utilsbor will not affect some Audi, BMW and Mercedes cars

A price not exceeding 1 million rubles is the main advantage of EOYX against the background of a few Russian competitors, such as Evolute or Motorinvest models. “The cost up to a million rubles is not so much a marketing move, but a forced strategy: it compensates for weak technical characteristics and stimulates the purchase decision. If Eonyx manages to prove performance in urban conditions and provide service, then the price can become a key competitive advantage, ”the expert said.

An important incentive for buyers can be state support. Since September of this year, EOSIX electric cars have been included in the Electric Subsidation Program. When decorating leasing, you can get a subsidy of up to 35% of the cost of the machine, but not more than 925 thousand rubles, which is aimed at paying the initial contribution.