A company from the German city of Buchlohe, famous for tuning cars of the Bavarian concern, sold the rights to the Alpina trademark to BMW back in 2022, but could use it until the beginning of 2026. Now BMW can use the brand at its discretion, and BMW Alpina cars will be produced at the auto giant’s factories. The logo change is also timed to coincide with the new stage of the brand’s life.
The new logo reinterprets the classic elements of the logo of the tuning company Alpina, founded by engineer Burkard Bovensiepen, who in the early 1960s repurposed the family business of producing typewriters into the production of tuning components for BMW.
“The new BMW Alpina badge honors the brand’s heritage while fitting seamlessly into the modern era. The new design includes the same two important elements as before – the throttle body and the crankshaft – which play a central role in the history of the brand,” notes BMW in a release dedicated to the relaunch of the Alpina brand under the wing of the concern itself.
BMW Alpina cars will be produced at selected BMW facilities, and within the brand, customers will be offered extensive customization options for the cars they order. All Alpina’s interiors will feature premium leather and will retain the iconic Alpina color palette and signature 20-spoke wheel design.
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