Lada reported on a fall in sales by 33 percent, but not everything is so bad

According to the report reported by AvtoVAZ, in March 2025, the Russians bought 28,699 new Lada cars and light commercial cars. This is 33 percent less than in the first spring month of 2024, but 7.4 percent more than in February 2025. The press service of the brand notes that with the reducing Russian market as a whole, Lada demonstrates the “more optimistic dynamics of sales” and increases its market share.

General statistics on the Russian car market for March have not yet been published, but according to AvtoVAZ, sales were sank by 44.4 percent compared to the same month of last year. And for the first quarter of the 2025th, the market sank by 24.8 percent. Lada demonstrates more optimistic results: in the first three months of the current year, its sales were reduced by only 16.8 percent, while the market share reached 28.7 percent.

“The dramatic drop in the market in March and the results of the first quarter confirm our last year’s forecast on a significant reduction in 2025 of the Russian automobile market, which is negatively influenced by a high key rate, tightening the requirements for borrowers and the general conditions for the issuance of loans from the Central Bank, as well as almost half a million drains of foreign brands, which was brought in 2024, which leads in 2024, which leads. To an unprecedented unreasonable dumping, and other unfavorable factors, ”said Maxim Sokolov, head of AvtoVAZ. “In these conditions, we, also experiencing pressure from our own excess flow, show a more optimistic dynamics of sales thanks to the competitive price policy and the availability of service services.”

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The most popular model is Granta. In March, she parted in the amount of 11,767 copies, which is 22.5 percent more than in February. In total, since the beginning of 2025, the Russians bought 29,705 cars of this family. The March result Vesta amounted to 7,111 cars, and in the first three months of the year, dealers sold 21,906 pieces. Largus has the following: 1947 passenger versions and 918 vans were sold, and 7136 family cars were sold in total in the first quarter.

As for Niva, the sales of the Niva Legend in March amounted to 2955 units (+12.7 percent by February), and 7451 pieces per quarter. Niva Travel demonstrated growth: in March 3397 cars were sold, which is 34.3 percent more than a month earlier. The result in three months is 8423 SUV.

Sales of light commercial LADA commercial cars in March grew by 12.7 percent, to 1470 pieces.

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