The once strong brand is experiencing a decline: according to the UBS survey, the global attractiveness of Tesla has decreased to a minimum. The numbers differ from the region to the region, but fall in all key markets – both in the USA and in Europe and China. At the same time, the level of approval of competitors is growing – BYD, BMW, Xiaomi and others.
According to the global survey, the number of buyers who consider Tesla the coolest auto -brand in the world decreased to 18 percent. Back in 2022, this indicator was 23 percent. In his homeland, in the USA, the level of approval during the same time collapsed from 38 to 29 percent, and in Europe – from 20 to 15 percent.
The lowest result, however, Tesla showed in China, which helped her to get into profit in recent years. The percentage of Chinese clients who consider Tesla a favorite was only 14 percent against 18 in 2023. And in 2020, it was 30 percent.
Chinese Byd overtook Tesla in revenue, the net profit of Tesla fell 71 percent Mask said that Tesla would receive a new chapter only in case of his death
Tesla is no longer perceived in China as a technological leader, analysts say, and Europeans were scared away by the political ambitions of the head of Ilon Mask.
At the same time, the rivals do not doze, and the most dangerous of them is the Chinese BYD. In April, he first bypassed Tesla for sales in Europe: BYD sold 7231 electric car, and Tesla – 7165.
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